Two Year Anniversary Retrospective: I Accidentally Let Our Domain Expire (lol)

(Before you accost me with accusations about my general intelligence ((which, granted, have some foundation in reality)) let me offer you this– I forgot. Good. Right. All is well. Carry on. Elucidation will come in due time.)

Heck has been a personal project that my great friend Mitchell and I began nearly two years ago to this date. What followed were the two most creatively robust and intensely challenging years of my life thus far.

The project began with the simple idea of uniting artists under one banner– take care of all the annoying backstage technical aspects in order to let other artists thrive. We began believing that the technical barrier to entry for artists is what kept so many from really emerging from obscurity. Note, dearest reader, that I specifically noted that our beliefs BEGAN as the aforementioned notion– we were very quick to realize that our faith had been, well, misplaced.

You see, what keeps many artists, highly talented and technically skilled alike, from evolving into what their potential forecasts is their complete ineptitude in time management and the unbelievable lack of willingness to work hard for recognition.

In our many interactions with various other artists (save for the good ol bois, such as @Blackademiks and @Bushando64) there is an alarming amount of absolute bums. I know that sounds harsh, but that is because it is harsh. It is pathetic that grown adults cannot keep to their schedules and obligations when agreeing to work on a project. Naming names is pointless, especially because I don’t want to give them a platform, but many “artists” that we’ve attempted to work alongside have either ghosted us completely or not completed their half of the collaboration. It is not ridiculous or unreasonable for me to expect people to live up to their word.

Some say (as I’ve heard myself) that “people” are generally unreliable and caution should be taken, again, generally when dealing with individuals who are the, once more, general public. But when an individual is no longer a random stranger– when they are an entity competing, if you will, in the world of art for recognition. Imagine, if you will, picture it in your mind; where it is appropriate for a boxer to wallop another person, in or out of the ring– that is where it is appropriate to operate on the assumption that the individuals in question holds to their word. Collaborating with another artist is a bizarrely intimate experience that should be treated as such.

After being disappointed in another artist for the one millionth time, we decided that we needed a new direction– we had all of this infrastructure, and it would be a big waste if we just left it in ruin, to be another artistic casualty on the internet. We were also enjoying ourselves Before the switch I secured @HeckMedia every social media account I could when we decided on a name– I’d heard too many horror stories about domains being taken “””””hostage”””””– being bought out from under organization’s noses and then sold to that organization for an exorbitant amount. Paranoid? Maybe. Effective?Absolutely.

I don’t want this to wax on too incessantly– time skip to now. We’ve created so many fun and interesting types of content: articles, live scripted and unscripted content, music, YouTube-style reviews/ retrospectives, (incredibly) basic animation, podcast, SciFi goofs, parody, satire, a book ( heckmedia.com/book ) and even complete absurd content (my personal favorite, featured below)

Heck has been a great learning experience for me on nearly every level of the creative process. I have become more technically adept at a lot of different kinds of media and mediums that I never thought I would. Things like video editing, as proven by our 2017 Christmas Special– The Christmas HECKTACULAR — which was all scripted, shot and edited in 21 hours, all 25 minutes of it, which includes three acts, an original song, indoor and outdoor shooting, and all of the editing, which included over five hundred crashes of my editing software (Shotcut– open-source and free, both strengths and weaknesses). The Hecktacular has become somewhat of a darling in my heart, and will remain a staple of Christmases to come– but more well-managed and less ill-advised. But I gained so much valuable insight into the production process from the behind-the-scenes disaster that was The Hecktacular.

Wrapping up, I want to leave you with a little piece of advice from a young creator coming into his own to other young creators who haven’t started to lay roots yet– be patient, work hard, create often, and never stop having fun.

-Brendan C. Bush, Proud Co-Creator and Contributor at Heck Media

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